Celaya, Gto., September 30, 2016.- With the purpose to develop the skills and competencies of the college students, empower them and project their career, students from the fifth, seventh and ninth semester of the degree in Marketing of the Div. of Social and Administrative Sciences of Campus Celaya-Salvatierra, organize a series of activities from the hand of their professor Dr. Emigdio Larios.

The activities to be developed consist in organizing an event, hence, they named representatives by group and together with their professor they explained in a press conference the minor details of the activities which will be held during October and November.

The first activity will be the "1st literary contest Herminio Martínez" and will be organized by students of the seventh semester of Marketing and their representative will be Moisés Mendoza, the second activity will be the "1st Seminar or Political Marketing," in charge of the student Jorge Sánchez de la Rosa of the fifth semester and the "2nd encounter of mkt to mkt," which will be in charge of Viridiana Martínez and the group of the ninth semester of Marketing.

The literary contest Herminio Martínez has the objective to project the enthusiasm, the creativity and value to the young through literature, the summon is open for the public and has different categories which are short story, letter, poetry, aphorism, and twitter-ature, the latter aimed for social media; the contest will be held together with the House of the Diezmo of the city, explained Moisés Mendoza.

For the 1st seminar of Political Mkt, the summon will be open to all who is interested, and will have experts talking about politics, political speech and campaigns. Among the speakers will be Rafael Quiróz, Corporate director of Embryonic, consultant in political communication and expert in neuromarketing; Mario Arturo Méndez, coordinator of political campaigns of the Agency Kratos; Dr. Mario de Jesús Aguilar Camacho, lawyer and professor at Campus Celaya-Salvatierra and Dr. Nancy de Santiago López, lawyer and consultant of marketing and politic.

The second encounter mkt to mkt seeks to provide the future marketers a role model through experiences and cases of success of graduates of mkt. In the second edition that will be held on November 25th they expect the participation of Dr. Maria Elena Bernardo, from the Methodist University of Piracicaba of Brazil, who will speak about Love Marketing and Neuroscience; Rossemberg Rivas, Salvadorian designer, who will address fashion marketing; Héctor Ponce, expert in digital marketing for several brands; Miguel Nieva, specialist in social network; Victor Job Cuahquenzi, ex-Rector of the Universidad Autónoma de Tlaxcala, who will speak about the student motivation and work experience with young and Luis Riestra Grijalva, expert in qualitative research.

The students have to fill with experiences to develop in their future a better work, and consequently find a good example, we've seen that a comprehensive formation is necessary, and take to practice the knowledge acquired offers the student security, in addition, forges in them a better identity as member of the university community, concluded Dr. Emigdio Larios, professor of the involved groups.