Celaya, Gto. October 25, 2016.- With the mean to empower the students from the degree in Marketing at the University of Guanajuato, in the development of quality academic events and strengthen the relation of the students with the business sector and society, there will be a political marketing seminar.

The organization of this activity is under the responsibility of the students from the fifth semesters of the degree in Marketing from the Division of Social and Administrative Sciences of Campus Celaya-Salvatierra from the hand of Dr. Emigdio Larios, full-time professor at the Division of Social and Administrative Sciences.

Political marketing is the set of research, planning, management and communication techniques used to design and execute strategic and tactical actions throughout a political or institutional campaign.

The summon is open for the institutions, business people, professionals, students and public who is interested in topics related with political marketing. To the gathering will assist experts in the area such as Carlos Salazar, CEO of Salazar&asociados; Rafael Quiroz, consultant in political communication; Arturo Méndez, from the Kratos agency and professors from Campus Celaya-Salvatierra experts in the subject.

The activity will be held next October 27th 2016 at the facilities of the south venue of Campus Celaya-Salvatierra, with a recovery fee of $100 MXN.