Celaya, Gto., November 29, 2016.- With the purpose to share professional experiences in the areas of fashion, design and marketing, there was the second edition of "Merca to Merca."

Just above 300 students of campus and universities throughout the region, had the opportunity to know the work from professionals on diverse areas in common with marketing.

Students from the ninth semester of marketing and the activity's coordinator, Dr. Emigdio Larios, who is also a full-time professor at the Division of Social and Administrative Sciences of Campus Celaya-Salvatierra of the University of Guanajuato (UG), organized the second edition of this activity.

Eight were the speaker who shared their experiences during the journeys, where they highlight the participation of Rossemberg Rivas, Salvadorian designer; Soledad Linares of the publicity agency Ogilvy & Mather and Jonathan Patiño, graduate from the University of Guanajuato who oversees human resources for Diageo, international company dedicate to sale of distilled drinks.

To the opening ceremony attended Dr. Silvia del Carmen Delgado Sandoval, Academic Secretary of the Institution; Dr. José Enrique Luna Correa, Director of the Department of Finance and Management; the student Brenda Rodríguez, representing the organizing committee and the general coordinator of the activity, Dr. Emigdio Larios, the latter offered the welcome message.

Sol Linares, strategist from Ogilvy & Mather, spoke on the content and handling of social networks and their successful cases as community manager for brands such as IBM, Coca-Cola, AeroMéxico, and invited all the future professionals to strengthen the muscle of their creativity and let it fly, but with consciousness.

Besides, she said, "we must be informed, be analytic and critic to work with different social platforms" and concludes that you must be humble and learn from other partners, because you never finish learning in the technological topics.