Guanajuato, Gto., April 7, 2018.- Knowledge requires a technical language not everybody knows, but science and technology can be accessible for everyone. With this premise, the brothers Marco Alan, Carlos Roberto, and Giovanni Valdivia García, Physics Engineering students at the University of Guanajuato (UG) created "This Charming Quark", a spread project through videos in social media.
The project began in 2001 with the eldest brother, Alan, who was writing a blog about scientific topics –basically related with Physics—but had to pause due to the lack of time.
However, when his brothers –Carlos Roberto and Giovanni—decided to study the degree in Physics Engineering, all of them decided to retake "This Charming Quark", but this time on video, to spread science through YouTube.
"Most people think that to study physic engineering you must be a genius or some sort, but the truth is anyone with effort, dedication and interest to study the universe can do so", says Carlos Roberto Valdivia, who is on the eighth semester of Physics Engineering, at UG's Campus León.
He explains that Physics is written and described in mathematical language, "what we try to avoid is this mathematical language to explain it, making it more accessible to different audiences". Besides, they opted for diversifying the topics that address in their videos, for which they support on researchers from other areas.
The project is based in accessible explanations, but also in the humor and irony, so, some of their work are: "Beer for beginners", "Inhuman genome", "Even algebra is afraid", "Snapchat, Future's make-up?", or "Apocalypse, day of the nuclear judgment".
Currently, Alan is making a stay in the European Organization for Nuclear Research (CERN), however he continues collaborating with the project. Each Sunday, the three brothers define the contents through a videocall, and on Wednesday they upload a new video to YouTube.
"This Charming Quark" has more than 4,600 subscribers and an audience in approximately 50 countries, specially in Latin America, because their contents are in Spanish.
