Celaya, Gto., October 17, 2018.- The 10th International Congress on Administration, Accounting and Marketing: "Driving innovation and competitiveness in organizations" began this day in the Celaya-Salvatierra Campus of the University of Guanajuato (UG), which brings together specialists of universities in Colombia, Cuba, Argentina, Bolivia and Costa Rica.

With the conviction that the institutions of higher education agglutinate the knowledge of professionals from various parts of the world to generate diverse and innovative solutions to the problems that afflict the different social groups, the specialists they will share part of their knowledge about entrepreneurship, new models of administration, ethics and social Responsibility, neuromarketing, new trends in human capital, finance and new taxation, among others.

In the Congress, there are three areas of knowledge, seven top-level institutions from six different countries, a large group of professors with experience in the field of administration, accounting and marketing; representatives of the different social sectors and students.

In this environment will develop this 10th International Congress and XIV National ACME. "Our academic spaces are the ideal scenario to foster the generation and exchange of knowledge and to pay for the growth of Mexico," said the rector of the Campus Celaya-Salvatierra, Dr. Graciela Ma. De la Luz Ruiz Aguilar, by opening the program of activities of the Congress.

She recognized the potential that there is in each of the teachers to innovate, create working conditions together and be agents of change. He pointed out that the accomplishment of activities that allow the linkage with the social sectors in attention to the needs of the environment is a strategic action of the Campus and that it is anchored to the ecosystem VIDA UG, that seeks to detect necessities and to propose solutions through the management of knowledge, the establishment of strategic alliances, the consolidation of innovation and the guarantee of its instrumentation.

The inaugural event was attended by the Municipal president of Celaya, Lic. Elvira Paniagua Rodríguez, who named UG her second Alma Mater. She gave the guests the welcome to Celaya, while expressed the desire to work together to pay this "sweet and noble land and this great university, which houses young men and women from all parts of the state", told them: "Young people, take advantage of this wonderful and amazing institution."

Dr. Enrique Luna Correa and Dr. Mario Jesús Aguilar Camacho, members of the academic body bio-economy and bio-development in public organizations and policies, underlined that innovation and competitiveness will be the guiding thread in each of the program activities.

In his start-up message, Dr. Enrique Luna highlighted the need to innovate and change in the exercise of professions and in the business world, given the circumstances of profound changes that the local, regional and national market is facing.

This Congress "is held at a time when it is necessary to broaden the perception of the opportunities and challenges of the immediate future that await our society," he said.

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