Celaya, Gto., May 29, 2016.- With the finality to link the students with the experiences of the professionals in the development of the different areas of business, there was the first forum named "Merca a Merca".

The forum organized by students and professors of the Division of Social and Administrative Sciences from Campus Celaya-Salvatierra from the University of Guanajuato (UG), who gathered Marketing students from campus, from the "Universidad de Celaya", "Universidad Latina", "Universidad Tecnológica del Sureste de Guanajuato" and "UNITESBA".

To this first encounter assisted speakers such as M. Alejandro Meza Gómez Palacio, Lic. Antonio Orozco, Lic. Angélica Romano, Lic. Daniel Santos Carpinteyro, Lic. Marco Tello and Dr. Adolfo Rodríguez Santoyo, the latter is a retired scholar from the Marketing degree.

Experts in marketing highlighted that the work field in the area of marketing goes beyond publicity and image, hence he exhorted the students to be creative and innovators, above all dwell in the world of research that Mexico really needs.

For example, they explained the case of the new trend or Neuromarketing, barely explored area to understand the behavior of the consumer.

In his intervention, Lic. Marco E. Tello recommended to the youth to have a second language to understand the context of other cultures in the development of business; "observation and thorough analysis of the reality helps discover new opportunities in a globalized world" he assured.

For the expert in social networks, Lic. Daniel Santos, students are native of the digital age, fame and opportunity to win money is always present through a personal brand, "this has created a new trend in web users, that makes the business make a change in branding, therefore, replanting the world of publicity" he concluded.

Among the attendees were Dr. Enrique Luna, Director of the Department of Finance and Administration and Dr. Mario de Jesús Aguilar, Director of the Department of Cultural Demographic and Political Studies, who thanked the speakers for their participation and invited them to participate in the second edition, where they expect the involvement of Brazilian researchers.